Now accepting new clients

Social content that sounds
like you, not a robot.

Roots handles your Instagram — generating captions, scheduling posts, and learning your voice — so you can focus on actually running your business.

We review every request personally. Usually within 24 hours.

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Trusted by local businesses in Michigan
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Built around your voice

We build a deep profile of who you are, how you talk, and what you'd never post. Every caption sounds like you wrote it.

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Drop photos, we do the rest

Add photos to your Google Drive folder. Roots picks them, writes the caption, and asks for your approval before anything goes live.

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Approve from your phone

Get a Telegram message with the post preview. Tap approve, edit the caption, reschedule, or skip — all from your phone in seconds.

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Locally rooted content

Roots knows your city, your seasons, and your community. Posts reference real local events and landmarks — not stock photo vibes.

"The captions actually sound like me. I stopped cringing at my own Instagram."
— Dr. Sam, Elan Dental · Ann Arbor, MI